Case Study: hers at Target
June 24, 2025
Images from our influencer campaign with hers.
hers Influence Campaign
The challenge
To create excitement and promote hers hair care products available at Target, while also encouraging shoppers to add a variety of hers medically backed hair care products to their daily routine.
What we brought
We created authentic, engaging, and measurable storytelling to build trust and connection with their target customers. Resulting in:
• 10 Influencers Engaged
• 21 Social Posts & Stories
• 60% Program Diversity
• 3.46% Engagement Rate
The results
229 K Total Engagements
3.35 MM Total Impressions
3.9 K Completed Carts
$354.7 K Completed Carts Value
About the brand
hers is a company on a mission to help the world feel great through the power of better health. They boast a 100% online platform with over 1 million subscribers that connects patients to licensed healthcare professionals in all 50 states, offering support for weight loss, hair regrowth, mental health, and skincare. When healthcare is personalized and innovative, it leads to a future where nothing stands in the way of harnessing the power of health.
With a highly engaged audience that is committed to the mission of personalized health, hers is no stranger to the power of social media. However, as they have launched into the world of in-store retail, hers was looking for an influencer marketing partner to help grow awareness and drive overall purchases of haircare SKUs available at Target.
Images from our influencer campaign with hers.
The Soapbox solution
Our DNA is deeply embedded in the world of retail, and through the years we have worked to activate campaigns for hers in several retail channels. We developed a strategic program tailored to the specific retailer, buyer team, and individual shopper.
To do this, we geo-targeted influencer reach and paid audiences based on high-traffic markets and desired stores for growth in the hair category, as well as other social tactics for top-of-funnel awareness. We also utilized our proprietary carting program, enabling us to track potential revenue based on clicks and ensure a sales-driven approach.
This activation was not only effective in helping reach new shoppers for the hers brand, but was also key in going after the brand-loyal shopper. Long live the power of social!
Interested in influence? We can help
Here at Soapbox Influence & Retail Media, we are rooted in the world of influence and retail, and can move at the speed of social. Do you need help driving awareness, growing revenue, and measuring intent? Let us tailor a program for you today!
Heather Disarro
Social Media Manager
Soapbox Influence + Retail Media