We Are Now an Approved Walmart Marketplace Solution Provider

August 13, 2025

We’re thrilled to announce that Soapbox Influence and Retail Media is a Walmart Marketplace Approved Solution Provider.

What does that mean? In short: we now have even more ways to help you grow.

Whether you’re already selling on Walmart.com or considering it for the first time, this milestone unlocks new advantages for your brand. As an approved solution provider, we offer retail-first services rooted in decades of experience now optimized for one of the fastest-growing eCommerce platforms in the U.S.

For Brands Already Selling on Walmart Marketplace

If your brand is already live on Walmart.com, the opportunity to accelerate growth just got stronger. As a full-service solution provider, Soapbox Retail can support your Marketplace presence with:

Retail Media Expertise
We build strategic, data-driven campaigns that make your Walmart Connect spend work harder, more visibility, more clicks, better ROI.

Influencer Campaigns That Move Product
Leverage our network of 20,000+ vetted creators to tell your brand story with authenticity and drive engagement across platforms and into carts.

eCommerce Content That Converts
We manage and optimize your listings to improve content quality scores, increase discoverability, and maximize your performance.

Actionable Shopper Insights
Our real-time shopper data helps you better understand your category, your customer, and your competition in real time with insights that drive ROI 

Not Yet on Walmart Marketplace? Now’s the Time to Jump in

Selling on Walmart Marketplace in 2025 is more than an opportunity; it’s a strategic advantage.

In 2025 alone:

  • 21% growth in Walmart U.S. eCommerce sales

  • Access to 120M+ monthly shoppers

  • Expanded programs like Walmart Restored, LocalFinds, and Cross Border fulfillment

Even better? New sellers can take advantage of serious savings:

  • Up to $75K in referral, fulfillment, and advertising credits

  • 2-day shipping through Walmart Fulfillment Services (WFS) at rates up to 15% lower than competitors

  • $1,000 in ad credits through Walmart Connect


And when you pair that with Soapbox Retail’s seamless onboarding support, influencer activations, and retail media strategy, you’re set up for a fast and strategic launch.

A Word from Our Leaders

“Becoming an approved solution provider for Walmart Marketplace aligns perfectly with our mission to offer clients unmatched, full-funnel support from influencer marketing and content strategy to optimized retail media execution.”

Mark Popejoy, VP, Soapbox Influence and Retail Media

“This new relationship with Walmart Marketplace promises great things for our clients. I’m incredibly proud of our team and excited for what’s ahead.”

Scott King, CFO, KKG Inc.

“Having supported Walmart in-store for over 30 years, this Marketplace opportunity represents a major milestone in our omnichannel retail journey.”

Drew Loboda, CEO, KKG Inc.


Jillian Wirtz

Senior Marketing & Business Development Manager
Soapbox Influence + Retail Media

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