We conducted a full content audit of InComm’s Walmart.com listings, identifying gaps in descriptions, imagery, and enhanced content.
INCOMM EGIFT CARDS
The Challenge
With content quality scores falling below Walmart’s benchmark of 95%, the client recognized an opportunity to improve how their products were represented online. Stronger copywriting, enhanced visuals, and a refined keyword strategy were needed to boost visibility and better engage Walmart shoppers.
WHAT THEY NEEDED
The Strategy
We developed a comprehensive content enhancement package tailored to Walmart’s standards. This package included:
WHAT WE BROUGHT
Professional photography and graphics that delivered consistent, high-quality visuals.
Optimized copywriting with keyword-rich descriptions that boosted SEO rankings.
Detailed attribution work that ensured every product page met Walmart’s data content requirements and provided shoppers with complete, accurate information.
By addressing both visual presentation and SEO-driven content, we ensured each product page was fully aligned with Walmart’s expectations.