We created authentic, engaging, and measurable storytelling to build trust and connection with their target customers.

HERS AT WALGREENS + CVS

A woman with long, wavy auburn hair sitting in a white bathtub in a bathroom, holding a skincare product bottle.

The Challenge

To create excitement and promote a variety of hers products available at CVS and Walgreens, while also encouraging shoppers to purchase hers products that resonate best with their lifestyle and audience.

WHAT THEY NEEDED

Smiling woman with long black hair standing in a bathroom, wearing a white robe, holding her face with both hands, near skincare products on the counter.

The Strategy

We created authentic, engaging, and measurable storytelling to build trust and connection with their target customers. Resulting in:

WHAT WE BROUGHT

  • 50% Program Diversity

  • 1.90% Engagement Rate

  • 61 Social Posts & Stories

  • 28 Influencers Engaged

The Results

20.8 K

Total cart transfers

269.6 K

Total Engagements

5.4 MM

Total Impressions

A woman with long, wavy brown hair taking a bath in a white bathtub, holding a bottle of skincare product, with another container nearby. The bathroom has warm lighting, brick walls, and a towel hanging on a hook.
Smiling woman with long brown hair lying on a bed with gray and white patterned sheets, holding a bottle of Her's skincare near her eye.
Woman in a white bathrobe standing in front of a bathroom mirror, holding a pink drink, touching her hair, smiling, with a tall arrangement of beige pampas grass in a woven basket behind her.
A smiling woman in a white bathrobe in a bathroom, touching her face with her hands, with skincare products on the counter.