We conducted a full content audit of InComm’s Walmart.com listings, identifying gaps in descriptions, imagery, and enhanced content.

INCOMM EGIFT CARDS

Close-up of a person's hands holding a smartphone, viewing an email from Walmart about accessing an e-gift card.

The Challenge

InComm needed to improve its Walmart.com product listings to meet Walmart’s strict 95% content score requirement. Their existing pages lacked optimized content, engaging graphics, and A+ content, making them less competitive. The goal was to enhance their listings to ensure compliance with Walmart’s standards while outperforming competitors.

WHAT THEY NEEDED

Computer screen displaying Walmart online shopping page for a Dunkin Donuts $50 eGift card, with the main image showing donuts with colorful sprinkles and a pink and orange background.

The Strategy

We conducted a full content audit of InComm’s Walmart.com listings, identifying gaps in descriptions, imagery, and enhanced content. We then:

WHAT WE BROUGHT

  • Optimized product descriptions with keyword-rich, compelling content.

  • Upgraded product images and graphics to meet Walmart’s best practices.

  • Implemented A+ content to enhance customer engagement and drive conversions.

  • Analyzed competitor listings to ensure InComm’s content was superior.

  • Continuously monitored content scores and made necessary improvements.

The Results

553

Total skus uploaded to Walmart.com

800+

Individual e-gift card graphic listings designed

95% Score

Increased content scores to meet or exceed Walmart’s requirement.

Digital Dunkin' e-gift card in front of colorful pink and orange background, with two sprinkled donuts below.
Infographic showing three steps to redeem a Dunkin' e-gift card. Step 1: Purchase by selecting a gift card amount and entering an email, then clicking purchase. Step 2: Receive by checking email for instructions and clicking View/Gift Purchase. Step
Three friends holding iced coffees and smiling with a Dunkin' banner overhead.
Hand holding a smartphone displaying an email from Walmart about e-gift card purchase, with a colorful banner at the bottom reading 'Delivered Digitally'.
E-Gift Card for Uber and Uber Eats with slogan 'Go Anywhere. Get Anything.' against a background of a map with a route marked.
A guide on how to redeem an e-gift card featuring a map with a car route at the top and step-by-step instructions below. Step 1: Purchase, Step 2: Receive, Step 3: Redeem.
A woman standing outdoors in front of modern glass buildings, smiling while looking at her smartphone, with a white backpack on her shoulder. A black logo with white text that reads 'Go anywhere with Uber' is in the bottom right corner.
Person holding a smartphone showing an email from Walmart about accessing an electronic gift card, outdoors on a sunny day.