JOHNSON & JOHNSON PROMOTIONAL

We produced promotional items and aisle signage, while also connecting with the target customers through engaging, and measurable storytelling.

Person wearing a beige shirt with a blue Band-Aid brand adhesive bandage bag across their chest, holding a red and white polka dot scrunchie.

The Challenge

To create excitement and promote Johnson & Johnson’s newly designed bandages encouraging shoppers to purchase these in-store and on Walmart.com

WHAT THEY NEEDED

Two hands holding reusable patterned water bottles with metal straws, one with a green and white pattern and the other with a red and white pattern, both with BAND-AID logo at the bottom. The hands are decorated with blue and yellow scrunchies.

The Strategy

We produced promotional items and aisle signage, while also connecting with the target customers through engaging, and measurable storytelling. Our deliverables included:

WHAT WE BROUGHT

  • Custom Merchandise

  • Lifestyle Photography

  • In-Store Shelf Strips

  • In-Store Aisle Violator

  • Influencer Campagin

The Results

23

Influencers Engaged

28.7 MM

Total Impressions

445.7 K

Total Engagements

92.2 K

Cart Transfers

A hand holding the shoelace of a pair of blue tie-dye high-top sneakers against a blue background.
An Instagram image of a woman with long brown hair holding three boxes of Band-Aid flexible fabric bandages, smiling at the camera.
Shelf of various Band-Aid bandages with promotional sign from Walmart, including different types of flexible fabric bandages and prices.
Two reusable water bottles with colorful designs, one with blue striped pattern and the other with green leaf pattern, placed on a light green background.
A woman with reddish-brown hair tied in a ponytail with a green and white patterned scrunchie on a white background.
Open box of BAND-AID adhesive bandages with colorful packaging inside, placed on a pink background.
Two hands holding reusable tumblers with straw, one with a green dot pattern and the other with a red and white dotted pattern, both branded 'BAND-AID', against a neutral background, with colorful scrunchies on wrists.
Three boxes of Band-Aid brand adhesive bandages with colorful floral and abstract designs, stacked against a light blue background.