Bentonville, AR – July 9, 2025– Soapbox Influence and Retail Media, is proud to announce its official designation as an Approved Solution Provider for Walmart Marketplace. 

This milestone unlocks new opportunities for Soapbox Retail to support brands selling on one of the fastest-growing eCommerce platforms in the U.S., offering tailored services across content, conversion, and campaign management all aligned with Walmart Marketplace’s commitment to omnichannel excellence. 

“Achieving approved solution provider status on Walmart Marketplace has been a strategic priority for our team,” said Mark Popejoy, Vice President of Soapbox Influence and Retail Media. “It aligns perfectly with our ongoing commitment to providing end-to-end support for brands, from brick-and-mortar initiatives to digital content optimization and impactful influencer campaigns.” 

As part of the Solution Provider Network, Soapbox now offers tailored support for emerging brands ready to join Walmart Marketplace—from account setup and item onboarding to go-live strategy, content creation, and conversion-focused media. “We’re helping brands not just optimize on Marketplace, but actually enter it with confidence,” Popejoy added. 

Whether a brand is launching on Walmart.com for the first time or looking to accelerate results through Walmart Connect, Soapbox delivers a full spectrum of services to meet sellers at every stage. From high-impact influencer campaigns and performance media to product photography, video content, and ongoing analytics—Soapbox’s retail-savvy team helps brands build trust, drive conversion, and grow with purpose. 

“This is big, big news for Soapbox Influence and Retail Media,” added Scott King, Founding Partner and CFO of parent company KKG Inc. “I know our people worked really hard to help make this happen. The best is yet to come.” 

With Walmart.com eCommerce traffic up nearly 30% over the last two years and omni-shoppers spending 13% more per order, Marketplace sellers are well-positioned for growth and Soapbox is here to guide that journey. 

“Having had the honor to work with Walmart for over 30 years to provide in-store solutions, the opportunity to now support Walmart Marketplace is a benchmark in our continued support of retail, both in-store and online,” said Drew Loboda, CEO of KKG Inc.